BIG DENTAL COMPANIES ARE BIG busiLESS. I took my third visit to the Chicago Midwinter dental show last March and was pretty impressed by the "big guys" showbooths. Big, beautiful, flashy, and expensive are the adjectives that came to my mind first. After a long stare at the booth I moved my eyes on the sales team manning the booth. They looked nice in there suits and I was impressed by there professionalism. I than approached a conversation between a salesman and a Dr. and couldn't believe what I was hearing. I heard a 5 minute rave about a particular piece of equipment I put on my technician recommended: DO NOT SELL LIST.
This triggered my first question: My question is where are the service guys? They fix the crap these sales guys are selling. I know they're not always pretty and might not communicate as well as a salesman but that brings me to what I like about them. The service guys or techs are usually brutally honest about what equipment they like and dislike, they know what brakes all the time, and what manufacturer gives them the best support for your broken chair or autoclave. Well I asked for a BIG DENTAL tech and my answer: "they don't wear suits". The smirk of the guy gave me the answer to my second question.
Where are all the service guys, was my second question to myself. Answer: Many good technicians or service guys do not stay at the big companies, the BEST get a small following and start their own company.
The best resource for your new dental chair, light, autoclave, or x-ray is not your BIG DENTAL sales person.
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